bettertennis
project
welcome to better tennis
The Better Tennis Project is a tennis management company that fosters continuous improvement on and off the court.
With a focus on excellence and personalized care, it offers a broad range of tennis-related services, from coaching to holidays, facility management, program development and event organization.
It is based in Ericeira, where the Better Tennis School is run.
Committed to promoting the tennis culture, it aims to provide an inclusive environment for players of all ages and levels to learn, compete and connect.
better tennis ultimately seeks to inspire a better life fuelled by the love for the game of tennis.
tennis school and private coaching
Private Lessons: Personalized one-on-one coaching tailored to individual ages and skill levels.
Group Lessons: Structured tennis school program, focused on technical, tactical and physical development, for all ages and skill levels.
Athlete Affiliation: Registration of member athletes on the Portuguese Tennis Federation (FPT).
Clinics and Workshops: More intensive sessions for specific skills (e.g., serve, volley, footwork).
Tennis Camps: Multi-day immersive experiences for players of all levels.
stringing and racquet customization
Stringing service: Stringbed replacement.
Technical adjustments: Racquet modifications such as balance, grip and weight.
social league and event organization
Better Tennis League: Year-round social league in Ericeira
Tournaments: Internal and external competitions for juniors and adults, and corporate
Social Events: community-building tennis events
Corporate Tennis Events: Tennis-related team-building and networking sessions designed for companies.
tennis holidays
Customizable Tennis Getaways
Travel packages comprising tennis, wellness, and relaxation.
High-End Tennis Destinations
Partnering with premium locations around the world.
Tennis Camps Abroad
Intensive tennis camps combining coaching and leisure at selected global destinations.
managing and consulting
Consulting Services
Support hotels, resorts, clubs, and private property owners optimizing their tennis operations and facilities, with:
-
Facility Assessment & Optimization
-
Program Development
-
Staff Recruitment & Training
-
Business Strategy
Hospitality Tennis Management
Management of tennis programs, courts, and tennis staff at high-end hotels and resorts, with tailored coaching and events designed for resort guests.
meet our team
passionate tennis professionals
At Better Tennis, our team of dedicated and certified tennis professionals is committed to providing the highest quality training and coaching services.
We strive to create a welcoming, enjoy and inclusive environment where players of all levels can improve their skills and achieve their tennis goals, while having fun.
Our personalized approach and attention to detail set us apart, ensuring an exceptional experience for every athlete.
founder
joao lencastre
Founder and Head Coach of the Better Tennis Project, João is a Portuguese tennis coach with over 15 years of experience coaching and managing tennis operations in multiple renowned luxury hotels and resorts* worldwide, coaching players of diverse levels and ages, from social and club level to competition. João’s coaching philosophy emphasizes inclusivity, skill development, and nurturing a lifelong love for the sport. His journey in the world of tennis has taken him to astonishing locations, mainly set amid the captivating beauty of idyllic tropical islands, such as: • One & Only Reethi Rah, Maldives • Four Seasons Desroches Island, Seychelles • Constance Le Prince Maurice, Mauritius • Constance Le Belle Mare Plage, Mauritius • Shangri La Le Touessrok, Mauritius • One & Only Le Saint Geran, Mauritius • Ritz Carlton Penha Longa Resort, Portugal These experiences have not only refined his coaching skills but have also instilled in him a deep understanding of providing high quality service in the realm of luxury hospitality.